Supporting the Moments That Matter Most.
Some moments deserve more than clinical care—they deserve compassion, dignity, and the space to grieve, remember, and feel supported.
Moments That Matter is a dedicated initiative within Charlotte’s Web to support hospitals and programs that care for families experiencing loss. Through targeted sponsorships, we help ensure that even in the most difficult moments, families are met with humanity, connection, and care.
How You Can Make a Lasting Impact.
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CuddleCot Sponsorship
A CuddleCot is a cooling system that allows families time with their baby after loss—time to hold them, say goodbye, and create meaningful memories.
These moments are deeply important—and without this equipment, families may not have that opportunity.
Investment: ~$3,000 per unit
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Remembrance Photography
Through partnerships with organizations and photographers, families can receive professional remembrance photography—capturing moments they will carry with them forever.
Investment: ~$180 per session
Designed for Meaningful Giving
Moments That Matter provides a meaningful opportunity for:
Corporate sponsors
Major donors
Memorial and tribute giving
Community-led fundraising
to create lasting impact beyond individual family support.
This is a way to support not just one family—but the experience of many families for years to come.
Why These Moments Matter
In the hospital, families often receive excellent medical care—but the most sensitive moments can still feel isolating and deeply human.
Small changes in those moments—time, space, dignity, and memory—can have a lasting impact on how families experience loss.
This initiative exists to ensure those moments are met with the care they deserve.
Partner With Us.
If you are interested in sponsoring a CuddleCot, funding remembrance photography, or partnering with us to support hospitals and families, we would love to connect.
Because even in the hardest moments, families deserve to feel supported, seen, and not alone.